Everyone has their own unique knowledge and experience that will undoubtedly help others. How about converting these assets into your own online courses to generate additional income?

Online courses allow you to share your knowledge with the world and get paid at the same time. However, online course creators often don't know where to start or how to market after creating an online course.

As an educator, your investment in marketing is very important to your business. This allows you to effectively reach, grow and engage your online target audience and ultimately sell your online courses.

There are many options for digital marketing. Choose the combination that works best for you.

Think of where to find your ideal student, the best way to reach them, and your preferred medium. This article will guide you on the right path.

 Steps to Take Before You Market Your Online Course

 

Develop customer persona

Identifying your ideal customer is a top priority. It is the first step toward business or online course success. However, in order to provide a more personal experience tailored to your customer's needs, you need to go deeper than that by creating customer personas.

Customer persona is a summary of a representative sample that describes an audience (people) gathered through analysis and research on real customers. Persona generation recognizes the main common traits and traits of groups.

The collection of information about customers is carried out in a variety of ways, including keyword research (terms you search online, social media analysis, surveys and feedback forms).

You can use below information:

·         Find out how customers spend their time and meet them in their own place.

·         Adjust social media posts and speak in your language.

·         Create content that applies specifically to them

·         Cooperate with a recognized public, professional or company that customers respect

 

Run Podcast

 

A great way to build an audience of people interested in a course topic is to start a podcast on that topic. Everyone who listens to the podcast is a potential student of the online course. In each podcast episode, we share valuable tips related to the topic and include a call to action to visit the website at the end of each episode or learn more about the process.

 

Submit your podcasts to platforms like iTunes, Stitcher and Google Play to reach hundreds or thousands of people every month for free. This is usually a great exposure to courses and brands.

 

Launch YouTube channel

 You can create a YouTube channel to post educational content and reach a wider audience.

 

In addition to creating educational videos, we provide tutorial videos, training videos, presentation videos, screencasts, or product videos that explain how to use online courses, share business or industry news, and communicate effectively with a tech savvy audience.

 

It becomes a "TV Channel" to promote your course. YouTube is a great way to get loyal followers with less information, and it's the second largest search engine in the world with more people than Yahoo or Bing searching for information!

Social account linking

A strong online presence attracts the right audience. So being active and consistent on social media is powerful. Optimize your profile bio on our online channels to show you are an expert in what you do and build trust.

 

Then you connect all the accounts you share and manage your thoughts and ideas across multiple platforms on your website. You must include a course sales page so that site users can search their profile and learn more about your online courses.

 

Whether it's Facebook, Twitter, Instagram, Pinterest, LinkedIn, or any other platform, social media buttons that link to your website are a useful addition to your site.

Answers to questions about Quora

Quora is a useful marketing tool in terms of traffic generation and recognition. As a Q&A platform, you can create an account, post a question or answer any questions related to course topics.

 

Includes links to search industry discussions, share thoughts, and return to course sales pages.

 

The more you contribute to your site and give you a high-quality answers that get votes in your favor, the more clicks you get.

Offer Free course

Most people like to play safe when buying online courses. This means they want to make sure the courses are worth the money that they pay for it.

You can offer free mini or email courses. The course material should be nicely packed into a series of emails so potential students can gain insight into the content of the course. This small sample can help students to evaluate and buy courses in a timely manner.

Host a live webinar

By the end of 2020, videos will cover 80% of web activity worldwide. Yes, I heard. Seizing this opportunity means creating your own webinar.

 

Creating a webinar is a way to say you know what you're doing. It's also a digitally engaging tool that allows students to interact one-on-one or in groups to share course insights, provide free material or provide lectures.

Add student testimonials to the course sales page

Social proof plays a very important role in the buyer's decision-making process. Very few people are comfortable being the first one to buy a product or service. They want to know if others have bought your course and have had a positive experience. That's why member ratings and reviews matter a lot.

 

Add positive reviews from other students who have taken your course on your course sales page. If you haven't taken the course yet, then get a few people who would willingly take a free course in exchange for giving